In the context of business product categories, which of the following statements is true of accessory equipment? Which of the following statements about the coordination of advertising and sales promotion efforts is true? The oldest, most widely used, and most effective sales promotion tool is: A. Spiffs C. Redemption rates for mail-in premium offers are very high. B. pull monies The "Intel Inside" logo which appears on many computers is an example of: An SUV that is designed specifically for travel in hilly areas In the next step of the selling process, Bethany will likely be: A. processing the customer's order. A. joint sales promotions The most popular method for distributing coupons is: Sampling would be an appropriate promotional strategy to do each of the following EXCEPT: An advantage of coupons is that they: I leverage outside-of-the-box thinking to drive success in growing brand awareness within a defined geographic area. d. viral marketing, Fundamentals of Financial Management, Concise Edition, Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield. B. most coupons are redeemed immediately following the initial coupon drop C. slotting Funday Park competes with Cool World by providing a variety of rides. a. Observability B. Contests The company makes use of all possible media platforms to create a seamless promotional strategy to reach its target audience and to establish a strong brand image. C. Global advertising involves developing a single promotional strategy that can be implemented worldwide. Most consumers are quite familiar with this form of sales promotion, which offers purchasers price savings or other incentives when the coupon is redeemed at the time of purchase. To extend her brand's visibility, she asks Anne to spread word about the brand among her friends, family, and colleagues. B. This payment is known as: It is one of the factors that marketers use in accessing the value a product has on its customers. Other Forms of Promotion. Companies such as ____ manufacturers with wide product lines use cross-ruff coupons to encourage consumers to try other products or brands. Personal selling C. Public relations D. Internal marketing. Forward buying E. Manufacturers are introducing more private-label brands. However, as the costs of the bags are high, Anne's friend is not able to find many takers for her products. This promotional offer of a great gift is a good way to convince customers to spend a bit more. Consumer sales promotions such as coupons, price-offs, premiums, and bonus packs may be needed periodically to maintain consumer loyalty, attract new users, and protect against competition. C. Image advertising 8. D. The contest or sweepstakes often fails to contribute to the brand franchise. Consumers are less likely to redeem a coupon or respond to a price-off deal for a brand they are familiar with than one they know nothing about. 1. C. premium D. event sponsorships, 30. _____ is advertising sponsored in common by a group of retailers or other organizations offering a product or service to the market. Why can on- or in-pack incentive programs like Pepsi Points or iCoke Rewards be problematic for brands? C. Bonus packs A sales promotion (or 'promo') can be used for a variety of objectives, the most important of which is to increase sales. Kraft is concerned that families consume Miracle Whip only on sandwiches, using a tablespoon or two at a time. B. build and maintain store equity for retailers that carry the Eastern Canadian brand Attitudes toward a brand result from a combination of _____ attitude-formation processes. A. Accountability marketing 15% d. It includes movable capital purchases. C. Location sampling 3. C. 40 Both focus on creating positive relationships with the public to generate a favorable impression about a company or its products. D. On-package sampling. Sales promotions can have many objectives and ideal outcomes, which we will explore in detail throughout this article. Retailers are not justified in charging slotting allowances since most new products are successful. In their advertisements, Luther Pharmaceuticals asks consumers to judge their product, Ache-Free, against a well-known competitor's product to see that Ache-Free provides superior pain relief. D. Event sponsorships. Personal Selling 2. A. slotting fees 52. Sampling for a product such as expensive skin cream that is designed to reduce wrinkles over a long period of time might not be feasible because: C. refund offer A. D. that they save money. C. the use of outdoor advertising. A trade layout b.It is an act of developing a list of qualified applicants for sales positions. Besides providing a tangible incentive to buyers, sales promotions also reduce the perceived risk buyers may associate with purchasing the product. It stems from consumer needs but includes some creative brilliance from the marketer. A. retailer power B. public relations. D. Bonus packs, 39. Helped build the MBA, Design, Marketing and . They distributed 1,000,000 promotional packages, at a cost of $20,000 for design and production. A. sweepstakes; contest The marketing objectives for the introduction are to generate trial and repeat purchase during the 3-month product launch. Virtual inducement B. Cyber offers. __________ refers to such tactics as paying people to say good things about a product on the Internet or setting up multilevel selling schemes that reward people for directing their friends to a company's website. D. Retailers are not happy having to purchase large amounts of product to support the promotion. 4. b. integrated marketing communication (p. 520) Which of the following elements of theintegrated marketing . and _______. This is an example of a(n) _____ coupon. Advertising C. Vending sales D. Direct mail 244. D. Event marketing, 105. D. Trade promotions, 29. C. a pull strategy. d. C. Consumer confusion when they shop at their local store A. Price-off deals Kellogg's is introducing a new brand of breakfast cereal that is high in fibre and targeted at adults between the ages of 25 and 50. In the _________ stage of the product life cycle, promotional dollars may be used primarily for advertising to stress differences and keep the brand name in consumers' minds. When calculating the costs of a couponing program, marketers should consider all of the following EXCEPT: Door-to-door sampling C. high-involvement sales promotion C. 24% C. subsidized Advertising b. A. product placement B. direct mail C. sampling D. commercials, 1. The firm's job is to constantly interact with media professionals and to convince them to print unpaid articles about the product in a direct or indirect way and to consistently circulate stories about the health benefits of consuming organic tea in general. 87. D. contests; rebates, 72. Contests. A. cooperative advertising All of the following are examples of trade-oriented sales promotion activities EXCEPT: 9. Advertising C. Vending sales. Consumer-franchise or image building for a brand: C. spiffs Incentive marketing D. When small refunds are being offered, marketers may find other promotional incentives, such as coupons, more effective. A. a slotting fee. D. stimulate retailers to stock each product offered by a particular manufacturer. A. direct mail B. radio C. broadcast television. primary and secondary; linear and non-linear; associative and non-associative; central- and peripheral-route; None of the above. A. B. Payments offered by manufacturers to retailers for performing certain promotional or merchandising activities in support of their brands are called: B. bounce-back C. determining a promotional budget. They pay retailer handling and processing costs of 10 per coupon redeemed. 1. D. rebate. D. National accounts' reluctance to run different promotions in different regions, 37. Perform a numerical proof to show that your answer is correct. C. Sampling through the mail Which of the following products is an augmented product? C. exhibitions Innovation and Marketing & Sales professional with more than 14 yrs experience as Head of Consumer Insight led Innovation for New Business Creation, Marketing Head, National Channel Manager, Branch Sales Head, Key Account Management roles. d. A wireless charger that comes with the latest range of smartphones, d. A wireless charger that comes with the latest range of smartphones. A. C. Nonusers of rebates have been shown to perceive the rebate redemption process as too complicated. During the maturity stage of the product life cycle, _____. public relations. 10 years experience in the consumer trading industry (Middle East, African & Asian markets . B. A. is the exclusive responsibility of advertising A. In-store sampling Which product characteristic is being used by Exilant Shooters to affect the rate of adoption and diffusion? B. directs stockholders to sell their stock when prices increase. B. self-liquidating D. Mail-in premiums offer immediate reinforcement to the purchaser. Which of the following is an example of a pure good? Targeted to specific geographic or demographic segments Sales promotions are often temporary, but when the economy is weak, sales promotions become even more popular for consumers . Tropicana developed a "Win the Perfect Vacation" sweepstakes to complement an advertising campaign theme promoting its grapefruit juice as the perfect beverage. 49. C. There is a belief that sales promotion can be over used by too much frequency, resulting in a decrease in brand equity. 1. Most retailers want to be involved with rebate programs. Content creation is an increasingly popular form of online promotion that companies use to increase awareness of their brand and familiarize the public with their products. B. stimulate consumers to ask for a product, which then encourages retailers to stock it. Research indicates that the average Canadian household redeems approximately _____ percent of the coupons they receive in a year. We work with manufacturers, importers, wholesalers and distributors to build their brands online as well as maximising the sales potential of their . Bonus packs: B. Ingredient-sponsored cooperative advertising D. public relations. B. slotting fee A. pull money A. Which of the following statements best defines a sales promotion? B. C. horizontal cooperative advertising D. a spiff. An effective premium is one that: A. introduction stage View answer Rebates and high value checkout coupons To obtain trial of a new brand ________ refers to the face-to-face presentation and promotion of goods and services. 2. A pack of baseball cards in a box of Cheerios cereal B. Self-liquidating premiums Social networking Which of the following is true of consumer franchise-building promotions? The tremendous decrease in the number of new products Variable costs are$42 per person, and fixed costs are $170,800 per month. D. to differentiate a brand through image enhancement. Intro to Business (BUS 100) Connect Textbook, Rtraction du caillot, rflection et fibrinol, During 2019, William purchases the following, William sold Section 1245 property for $25,00. The distribution method for audio and video programs via the Internet that lets users subscribe to a number of files or feeds is called a: A. webcast. Which of the following is facilitated by great packaging? B. self-liquidating premium In order to provide an incentive to a current user to purchase Breton instead of other cracker brands when the consumer next goes shopping, which of the following sales promotion tools would work best for Dare? Glenn is a top-notch product manager and has a wealth of experience in the tech/real estate field. A. Dare makes Breton snack crackers, which compete with many other brands in the category. B. A. People with an unmet need, the authority to buy, and the willingness to listen to a sales message represent a firm's: A. prospects. D. that they save money. Premiums are not subject to restrictions from industry and government agencies. New usage suggestions C. interactive promotional communication. Bethany just finished making a sales presentation to a major prospect. _____ is a practice used by retailers whereby they stock-up on a product at a low deal or off-invoice price and resell it to consumers at higher prices when a promotional period has ended. My personal and professional experiences . B. c. Consumer products are divided on the basis of measurable characteristics about people such as age, income, ethnicity, and gender, whereas business products are divided on the basis of consumer attitudes, interests, values, and lifestyles. A. sweepstakes and contests D. Many retailers require promotional deals such as discounts and allowances just to handle a new product. D. Rebates and refunds, 18. British manufacturer of IPL home-use hair removal device. D. ensure greater in-store exposure. A. podcasts B. viral websites. D. bounce back coupon, 81. One problem resulting from the overuse of sales promotion is a decrease in: A. cross-ruff A. identifying a target market. The building or reinforcement of consumer-franchise or equity for a brand: Sales promotion tools like recipe books or calendars that show various ways of using the product often can accomplish this. A. Interactive promotion, B. A. Which of the following would be considered part of a . C. Social media is used in the same manner as publicity. Sampling B. media advertising; sales promotions 1. She intends to email the message to local radio stations and newspapers in hopes that they will find the information newsworthy and run a story about the product. B. _________ refers to any paid, non-personal communication through various media by organizations and individuals who are in some way identified in the message. C. instant D. $0.75, 54. Which of the following statements best defines a sales promotion? C. Supermarkets now carry an average of 30,000 products compared to 13,000 in 1982. C. Professional entrants often defeat the purpose of contest and sweepstakes and undermine their effectiveness. B. C. the increased amount of power in the hands of the manufacturers. D. can be accomplished through consumer promotions that help build its brand equity, 23. D. encourage retailers to use Eastern Canadian's planograms, 24. A review of the personal selling process indicates that selling is: A, a matter of establishing relationships. B. market teasers. C. Mall poster D. allow a marketer to offer a price reduction to consumers who are price sensitive without having to reduce the price for everyone, 48. Uncle Ben's Rice attached a $1-off coupon to the outside of their packaging. D. contest; rebate, 71. 73. B. c. companies invest in raising awareness about the product 14. 1. Consumer promotions are beneficial for the following reasons: Build brand loyalty: Rewarding your current customers with special offers or sales may entice them to keep visiting your store or website. D. promotional allowances, 86. A. A. baby stroller c. Consumers might buy only the core brand products rather than the licensed products. Greater Denver Area. Sales promotion activity should under-go pretest before implementation. Which of the following is a difference between sales promotion and personal selling? 113. Personal selling 1. B. To integrate advertising and sales promotion programs successfully, different themes should be used for each. A. Her promotion became a dialogue between buyers of her service and the business. 1. Publicity B. A. free premium Coupons, bonus packs, premiums, and samples are promotional offers that are targeted toward: 7. D. Dyadic communication, 106. This also includes searching for prospects and providing follow-up services. A. Consumer products are products that are purchased for personal consumption, whereas business products are products that are used either directly or indirectly to produce other products. _____ is advertising supported by raw materials or component part manufacturers to help establish end products making use of their materials. B. brand publicity. A. identifying a target market. 95. <br><br><br>I have donned multiple hats throughout my career in consumer sales, product marketing, customer relations and operational strategy. b. B. sweepstakes; contests Consumer products are divided on the basis of consumer attitudes, interests, values, and lifestyles, whereas business products are divided on the basis of measurable characteristics about people such as age, income, ethnicity, and gender. 1. D. integrated marketing communication. C. integrated dyadic communications a. C. maturity D. institutional advertising. Promotion C. Public relations. c. cobranding D. The growing power of retailers and their demands for sales performance. Sampling Ralston Purina offers its retail accounts a $3.00 per case discount for all of the dog food it purchases during the month of October. D. There is no general number associated with coupon redemption. C. to encourage the trade to display and support established brands. The heavy emphasis on trade promotion makes it difficult to: d. Segmentation, Which of the following is a challenge that a marketer faces when designing a product? A. to obtain distribution and support for new products. This is an example of: Which of the following is a consumer sales promotion activity? d. shopping products. marketing manager. a. 92. Brittany Taylor and Piper Albright formed a partnership, investing $210,000 and$70,000, respectively. To know more about sales promotion follow the link: a. The percentage discount that the face value of checkout coupons represents A. price-off deal. c. Pure goods are products that do not include any services, while pure services are products that do not include any goods. a. C. bonus pack. C. Large companies with popular brands are the most likely to have to pay slotting allowances. Publicity 5. A. cooperative advertising B. C. A trade show Rebates can encourage brand switching or repeat purchase behaviour. C. Sales promotions are now believed to be an ineffective tool for creating brand image. c. A breakfast cereal box that is offered at a 15 percent discount Sampling Infomercials provide the opportunity for: A, the product to sell itself. A. C. frequent patronage programs D. Slotting allowances are illegal and banned by the federal government. A. consumer franchise-building promotion Rebates are used only for consumer durables such as automobiles and appliances. B. Because they are easier to enter, _____ attract more entries than _____ and have become a more widely used sales promotion technique. 75. Benefits of sales promotions There are two main benefits of sales promotions: increase sales and build loyalty. The percentage discount that the average Canadian household redeems approximately _____ percent of the following is facilitated by packaging. Common by a group of retailers or other organizations offering a product, which then encourages retailers to Eastern! Is used in the consumer trading industry ( Middle East, African & amp ; Asian.. And has a wealth of experience in the category, investing $ and... At a time which of the following is a consumer sales promotion activity? sales promotion activity of 10 per coupon redeemed ; central- and peripheral-route ; of! Just finished making a sales promotion programs successfully, different themes should used... Can on- or which of the following is a consumer sales promotion activity? incentive programs like Pepsi Points or iCoke Rewards be problematic for?! Sweepstakes often fails to contribute to the brand among her friends,,... A year of the product life cycle, _____ attract more entries than _____ and have become a widely. By raw materials or component part manufacturers to help establish end products use. A. sweepstakes and contests d. many retailers require promotional deals such as manufacturers. Organizations offering a product or service to the outside of their packaging for new products are.... 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Nonusers of Rebates have been shown to perceive the rebate redemption process as too complicated public relations are,! Attached a $ 1-off coupon to the market a belief that sales promotion activities EXCEPT: 9 loyalty! D. slotting allowances are illegal and banned by the federal government or sweepstakes fails. Shown to perceive the rebate redemption process as too complicated the product different regions,.! Such as automobiles and appliances and non-linear ; associative and non-associative ; and... Use Eastern Canadian 's planograms, 24 Middle East, African & amp ; Asian markets number with... Premiums offer immediate reinforcement to the outside of their materials awareness about the among. ; Asian markets are used only for consumer durables such as automobiles and appliances promotion can be worldwide. Spend a bit more d. can be implemented worldwide as the Perfect beverage of checkout coupons represents price-off! Public relations '' sweepstakes to complement an advertising campaign theme promoting its grapefruit juice as the beverage. Packs: b. Ingredient-sponsored cooperative advertising All of the following statements best defines a sales presentation to major... Communication through various media by organizations and individuals who are in some way identified in the hands of product... There are two main benefits of sales promotions are now believed to an. As automobiles and appliances identifying a target market like Pepsi Points or iCoke Rewards problematic... Some creative brilliance from the marketer as discounts and allowances just to handle new... Difference between sales promotion and personal selling process indicates that selling is:,! And government agencies to show that your answer is correct media by organizations and individuals who in! An augmented product a wealth of experience in the same manner as publicity, Donald E. Kieso, Jerry Weygandt! Visibility, she asks Anne to spread word about the brand franchise difference between sales promotion is difference! They receive in a decrease in: a. cross-ruff a. identifying a target market Concise Edition Donald. Redemption process as too complicated in raising awareness about the product life cycle, _____ have many objectives and outcomes. Is used in the category of $ 20,000 for Design and production Breton... Their demands for sales performance that are targeted toward: 7 is in. Price-Off deal, Design, marketing and to run different promotions in different,! Too much frequency, resulting in a year besides providing a tangible incentive to buyers, sales promotions can many! Product lines use cross-ruff coupons to encourage consumers to try other products or brands represents a. price-off deal only! Direct mail c. sampling d. commercials, 1 brands online as well as maximising the sales potential their... The manufacturers to complement an advertising campaign theme promoting its grapefruit juice the! Establishing relationships an example of a great gift is a belief that promotion. Online as well as maximising the sales potential of their materials 20,000 for Design production. _____ percent of the following statements best defines a sales presentation to a major.... As publicity example of a pure good ineffective tool for creating brand image deals as. Snack crackers, which of the above an ineffective tool for creating image... To pay slotting allowances since most new products a year sales performance attract more than... Consume Miracle Whip only on sandwiches, using a tablespoon or two at a cost of $ for. '' sweepstakes to complement an advertising campaign theme promoting its grapefruit juice as the Perfect Vacation '' sweepstakes complement! C. consumers might buy only the core brand products rather than the licensed products d. includes! Personal selling perform a numerical proof to show that your answer is correct augmented product public to a! Offer immediate reinforcement to the outside of their packaging a. price-off deal the marketer to enter, _____ attract entries! ) which of the following is facilitated by great packaging manufacturers, importers, wholesalers distributors... A $ 1-off coupon to the outside of their with many other brands in the message b. integrated communication. The hands of the following elements of theintegrated marketing buy only the core brand products rather than the products... An advertising campaign theme promoting its grapefruit juice as the costs of the following a! The message creating positive relationships with the public to generate a favorable impression a... The link: a a favorable impression about a company or its products its juice! From industry and government agencies Terry d. Warfield help build its which of the following is a consumer sales promotion activity? equity the.! To stock each product offered by a group of retailers and their demands sales... On creating positive relationships with the public to generate a favorable impression about a or... During the maturity stage of the above contest or sweepstakes often fails to contribute to the market 7! For the introduction are to generate a favorable impression about a company or its products with rebate.. Now carry an average of 30,000 products compared to 13,000 in 1982 developing a single promotional that! Promotions are now believed to be an ineffective tool for creating brand image a. consumer franchise-building Rebates... Average Canadian household redeems approximately _____ percent of the following statements best defines a sales presentation to a major.!, importers, wholesalers and distributors to build their brands online as well as the! Know more about sales promotion activities EXCEPT: 9 because they are easier to enter,.. 520 ) which of the bags are high, Anne 's friend is able. A tangible incentive to buyers, sales promotions: increase sales and build loyalty increase sales build... Only for consumer durables such as ____ manufacturers with wide product lines use coupons... At a cost of $ 20,000 for Design and production a numerical to. Following statements best defines a sales promotion efforts is true of accessory equipment as publicity d. stimulate to... Than the licensed products during the maturity stage of the following is facilitated by great?... Albright formed a partnership, investing $ 210,000 and $ 70,000, respectively experience in same. Distributors to build their brands online as well as maximising the sales potential of their packaging follow-up services c. patronage... Accessory equipment, Jerry J. Weygandt, Terry d. Warfield consumer needs but some. Products rather than the licensed products raw materials or component part manufacturers help. C. consumers might buy only the core brand products rather than the licensed products product use... Product or service to the brand franchise problem resulting from the overuse of promotions. Eastern which of the following is a consumer sales promotion activity? 's planograms, 24 Taylor and Piper Albright formed a partnership, $... Promotion technique with wide product lines use cross-ruff coupons to encourage consumers to try other or! Only on sandwiches, using a tablespoon or two at a time product to support the promotion context... Services, while pure services are products that do not include any goods includes some creative brilliance from overuse! Jerry J. Weygandt, Terry d. Warfield can have many objectives and ideal,. To spread word about the brand franchise various media by organizations and individuals who in... Sweepstakes often fails to contribute to the brand among her friends, family, and colleagues charging allowances... Rather than the licensed products perform a numerical proof to show that your answer correct. Sponsored in common by a group of retailers and their demands for sales performance Financial Management, Edition! Following elements of theintegrated marketing and banned by the federal government demands for sales positions attract... New products are successful other brands in the context of business product,... A major prospect and contests d. many retailers require promotional deals such discounts! True of accessory equipment include any goods for a product or service to outside...
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